Thank you for your feedback. We want to clarify that the lettering on this strap is laser debossed, which means the design is etched into the material for a premium, long-lasting finish. Because laser debossing removes material, applying it to both sides would compromise the integrity of the strap and could result in perforation where the lettering appears.

If you prefer lettering on both sides, we recommend selecting our “Normal Lettering” Bag Strap, which uses a surface-applied method better suited for double-sided designs while maintaining strength and durability.

We truly appreciate your input and are always happy to help you select the option that best fits your preferences and use.